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Current, Accurate Note Leads with a 200% Guarantee
Note Marketing - It's Not for Everyone
Do you know what kind of person sells a real estate-secured note? The simple answer is: a person with a note to sell.
The reverse is also true: you cannot possibly buy a note from a person unless he has a note to sell.
Conclusion: directing your note marketing efforts at people who don't own notes is wasted money.
The shotgun approach to marketing is good for grocery stores and personal injury attorneys because everyone is a potential client. Marketing for notes on billboards and television will never be cost-effective because your potential clients, the noteholders, are few and far between.
Marketing for notes calls for a targeted, direct approach where every contact counts. Delivering a professional, respectable marketing message with laser precision and impact takes only one form: targeted direct mail.
The value of targeted direct mail marketing cannot be denied. When noteholders decide it's time to investigate selling their notes, they will most likely turn to someone they recognize and trust. If you have been in contact with them, offering your services and building your credibility by sending attractive, professional correspondence, you'll most likely be the person they turn to for help.
Does direct mail work? It sure does. Why do you think there's a Domino's Pizza coupon page in the Sunday paper every week? Because the expense, hassle, and overhead of distributing that coupon is more than recouped any time a group of friends gathers and someone says, "Let's call Pizza Hut" and is overruled when someone else responds with, "Hold on, I've got a coupon from Domino's." It might only happen 1 out of 100 times, but it happens enough for direct mail to be the most effective form of advertising.
Notes to Avoid
Do you know why direct mail marketing for notes is so expensive? Again, there's a simple answer: because of money wasted sending costly mail to people who no longer own notes. Wasting money in direct marketing for existing notes is easy if you're not careful.
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Example A: Short-timers
Consider a note lead that you researched or bought in April a few years back. It seemed a perfect prospect. The type of collateral, age of the note, note amount, and repayment terms are ideal for your investment parameters. So you have spent the past several years mailing your best marketing materials to the noteholder in an attempt to be the business expert she will contact when her time to sell arrives. And then..nothing. You never have heard from her. Do you want to know why? It's easy. That lead was a live note when you bought it but it was paid off the following August when the borrower refinanced that property - just 4 months after you bought the lead! It turns out you have been organizing, mail merging, editing, printing, folding, stuffing, mailing, and tracking an opportunity that hasn't existed for years! Your labor has been for naught, not to mention your money - on additional business cards, company envelopes, paper, toner, labels, postage, and glossy printed enclosures such as educational materials - maybe up to $1.50 per individual item sent?! And you send as many as 4 letters per year?!! Surely there must be a better way to ensure your professional efforts are actually sent to the right people. |
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Example B: Golden Oldies
Did you know that there are notes, irrespective of their balance, payment history, credit or terms, for which direct advertising is just too risky? Take the case of the dreaded Note-Over-5-Years-Old. What's wrong with that, you might ask? Older notes have payment seasoning, a verifiable history, and possible balance pay down and collateral appreciation that likely have decreased the loan-to-value. Those are all things most investors desire in a note.
So what's the problem? A mortgage note only lives an average of 5 to 6 years before it is paid off, re-financed, sold, or foreclosed. How many leads that you buy today will be good in 1 year? 3 years? 5 years? Statistics indicate that if a lead is more than 5 years old, the chances of the note still existing are so low that the expense of mailing is no longer justified. If a note marketing list is not being continually updated, its accuracy suffers day after day. A moldy list is not going to grow penicillin and inoculate you against bad data. Without a booster shot, your data grows weaker as time goes by.
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If You Continue to Think What You've Always Thought - You'll Continue to Get What You've Always Got
So now it's easy to see why direct mail is so expensive - wasting your time, resources and money on leads that you wish, hope and cross your fingers still hold viable loans that haven't been sold, paid off, re-financed, or foreclosed since they were created.
That's all courthouse deed searches and internet note lead services can tell you: this note was created 3, or 5, or 8 years ago and existed for at least 3 days.
But does the note still exist today?? Is it worth spending the time and money to send targeted direct marketing to them for the next several years?? Is there ever any possibility for doing business with this noteholder??
How do you know?!
Analyze years' old courthouse information? No, that data gets less accurate every day.
On-line public data note lead sources? No, they don't update old information. They're out looking for new leads to sell you.
Who knows?! NoteMiner.com knows.
NoteMiner.com knows that every lead they give you is verified with up-to-the-minute information and analysis. And they can tell you whether or not that lead is still good years later, too. We guarantee it.
You don't ever again have to waste a letter to a noteholder who doesn't own an existing, viable note right now today. Wouldn't it make it much easier to rationalize the expense of direct mail by guaranteeing that EVERY letter you send is received by a potential client?
Good Now
Before it is given to you, every lead from NoteMiner.com has had a full title search and analysis recently done. Boots on the ground in courthouse around the country and other information sources are utilized. All available data, public and private, is analyzed to guarantee that the note is still viable, that the addresses are good, and all pertinent information is accurate.
Current and accurate information is critically important to you, but is it important to NoteMiner.com? It couldn't be more important. And we have a 200% guarantee to prove it.
Good Later
In marketing, accuracy is key. Every lead you buy from NoteMiner.com comes with a FREE title research and analysis update. We'll re-check and re-analyze the title history and determine whether or not that note is still viable and all the other information is correct - you just tell us when. You can update the very next time you mail in a few months or you can update next year to clean up your list. It's up to you.
Good Addresses
Every Noteminer.com lead comes with a mailing address that has been verified through public information, telephone directories and other sources. We guarantee those too.
Good Guarantee
NoteMiner.com gives note buyers the most current, accurate and best analyzed leads available today. We feel so strongly about it, that we guarantee it. If it's wrong, we'll make it right.
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Guaranteed Viable Loans - every lead comes with a guaranteed accuracy date within a few days of when you received it. If ANY information source available ANYWHERE shows that we provided inaccurate information, today or in the future, we will replace any inaccurate lead with TWO good leads at no cost. |
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Guaranteed Addresses - every lead comes with a mailing address that has been verified accurate. If your initial mailing is returned to you because of a bad address, we'll replace every inaccurate lead with a fresh new lead. |
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Guaranteed Updates - every lead comes with a free title research and analysis update that can be used at any point in the future. Additional title research and analysis updates are available for a small fee. |
Good Value
Up to 100 leads @ $1/ lead (includes 1 title research and analysis update)
101-500 leads @ $.85/lead (includes 1 title research and analysis update)
500+ leads @ $.75/lead (includes 1 title research and analysis update)
Additional title research and analysis update @ $.15/lead
Good Delivery Options
We can deliver your leads in a variety of formats: database, spreadsheet, document list, mail-merged document, MS Outlook contacts, or mailing labels.
Good Turnkey Options
Don't have time for expensive and labor-intensive printing, stuffing, stamping and mailing? Noteminer.com also offers Turn-key direct mail options. We'll do all the mailing work. You just answer the phone calls from your new clients.
So Contact Us soon and let's talk. |
